Iceland calls on Tesco, Asda and others to follow suit in ‘industry first’ change

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Iceland pledged to become “plastic neutral” from 2022 in what it claims to be an industry first and called on competitors to follow suit.

The retailer said it will collect and recycle plastic waste at the equivalent of its own total plastic consumption from next year, pledging to “keep working to” be plastic-free in its branded packaging own.

He announced a partnership with Seven Clean Seas, which works with companies to remove plastic from the ocean on their behalf.

Iceland calls on Tesco, Asda and others to follow suit

Iceland Director General Richard Walker said: “The United Nations Global Assessment on Marine Litter and Plastic Pollution is blatant: plastic pollution is out of control and a major ecological threat to our country. climate and human health.

“We are on our journey to become plastic free in our own label line, but we need to do more than that and we need to do it now.

“We all know that in the long run the industry cannot recycle or offset its exit from the plastics crisis and, while we remain firmly committed to reducing plastics, this is another important step. in our journey to become plastic free.

“I would ask our other supermarkets to urgently consider becoming plastic neutral, as they too seek to turn off the tap on plastic production altogether.”

Mr Walker noted that plastic use and waste has increased during the pandemic, adding, “We are just a company challenging the global plastic industry’s $ 580 billion.

“However, we are privately owned and can be nimble, so we’ve decided to invest our own money to become plastic-neutral permanently as we move towards plastic-free.

“While we may not meet our target by the end of 2023, due to the setbacks caused by the pandemic and the lack of commercially viable innovation, we remain focused on our target and will not stop so much. that we will not have delivered what we set for ourselves. ”

Greenpeace UK tackles Iceland ‘thing’

However, Greenpeace UK senior plastics activist Nina Schrank said: ‘While Iceland’s goal of becoming 100% plastic-free for its own-brand products is laudable, this new compensation plan appears to be commendable. to be little more than a creative accounting trick that means Iceland will continue to be part of the plastic waste problem.

“Iceland’s plan still works within our flawed recycling system. This means that the vast majority, if not all, of the degraded and mixed plastic waste that is collected in our environment through this program will end up directly in the environment – via landfills, incinerators or dumped via exports to other countries. . This is not the same as becoming “plastic neutral”.

“Offsetting plastic waste cannot be the real solution, only reduction is. ”


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