PUMA expands its range of fitness shoes with the new FUSE 2.0 Cross Trainers

In January 2021, PUMA unveiled the FUSE, a cross-training shoe designed to handle a variety of exercises, from squats and deadlifts to rope climbs and box jumps. On the eve of the 2022 NOBULL CrossFit Games, which will be held in Madison, WI, August 3-7, 2022, the athletic apparel company has announced its latest offering: the FUSE 2.0, hitting stores fall 2022 for US$90.

Image courtesy of PUMA

According to PUMA, this latest iteration of their FUSE cross trainers offers more stability and better traction than its predecessor, which the company says also improves the overall durability of the shoe.

Here are some key features noted in the FUSE 2.0 cross-trainer press release:

  • Multi-surface traction thanks to the brand’s rubber grip technology, known as PUMAGRIP.
  • A lightweight thermoplastic polyurethane (TPU) heel clip for handstand push-ups.
  • An internal midsole designed to provide “a stable position during workouts”.
  • Superior side coverage than FUSE.

PUMA FUSE 2.0 at CrossFit Games 2022

To put the FUSE 2.0 to the test, Sam Kwant and Emma McQuaid, two TRAIN PUMA athletes, will wear the sneakers to compete in the 2022 NOBULL CrossFit Games.

When Kwant was announced as a PUMA brand ambassador in 2021, the company said it would donate $10,000 to a charity of its choice each time he finished on the podium in a sanctioned competition. CrossFit. Although Kwant did not compete at the 2021 CrossFit Games, he finished second overall in 2020 behind five-time Fittest Man on Earth® Mat Fraser.

McQuaid, for his part, has already started the 2022 CrossFit season well, with a first place finish at Wodapalooza 2022.

[Related: Don Faul, a Retired Marine and Former Tech Exec, is the New CEO of CrossFit]

Fans attending the Games in Madison will have the opportunity to visit the WIT booth inside the vendor pavilion to purchase the FUSE 2.0 elliptical trainers months before their official release. According to PUMA, those unable to attend the 2022 Games in person will be able to find the FUSE 2.0 at PUMA.com, the PUMA NYC Flagship Store and at select retailers in Fall 2022.

PUMA Workouts for Charity

PUMA also announced that it is teaming up with WIT Fitness, athletes and charities including CrossFitter Chandler Smith, Barbells for Boobs and The Out Foundation to hold daily workouts at the Brittingham Boathouse during the 2022 CrossFit Games. The workout will focus on a different charity and PUMA will donate $100 (up to $5,000) for each person who participates.

Here’s the event breakdown, as per PUMA’s press release:

Thursday August 4

Time: 10:00 a.m. CDT
Partner: The Out Foundation
Charity: The Out Foundation

Time: 4:00 p.m. CDT
Partner: Breast bars
Charity: Breast bars

friday august 5

Time: 10:00 a.m. CDT
Athlete: Chandler Smith
Charity: ULIFT

Saturday August 6

Time: 10:00 a.m. CDT
Athletes: Hosted by Chandler Smith, workout written by Sam Kwant
Charities: Trisomy 18 Foundation (Sam Kwant) and Southern Region Palliative Care (Emma McQuaid)

[Related: How to Build Your Own CrossFit WOD, Regardless of Your Experience Level]

The Impact of Fitness Clothing on CrossFit Games

PUMA isn’t the only activewear company making an impact at the CrossFit Games this week in Madison. The Reebok bonus program will return in 2022.

This program grants an additional financial reward to any athlete who wins an event wearing Reebok shoes, including the Reebok Nano X2, Nano X1 Froning or Nanoflex Parafit TR. The program has paid out more than $400,000 in bonuses throughout the 2021 CrossFit season, and this year the prize money reaches $12,000 for first in the Elite divisions at the Games.

How to watch the 2022 CrossFit games

The 2022 CrossFit Games begin on Wednesday August 3 and continue through Sunday August 7. Fans can watch the Games online through the CrossFit Games app, YouTube, Facebook, Twitch, and Pluto TV Sports Channel. To learn how to broadcast events, go here.

All images courtesy of PUMA.

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