The quintessence of slow fashion: a tailored shirt for women by Macella

Hong Kong, Hong Kong SAR, September 25, 2021 – ( – Fast fashion is quickly gaining a bad reputation, not only for the damage it causes to our environment, but also for its exploitation of workers in the poorest countries where these cheap clothes are made. Inexpensive clothes from popular department stores are made to be worn once or twice and often end up in landfills within days of purchase. But what can be done about it?

The concept of the capsule wardrobe is now establishing itself as the perfect antidote to fast fashion. With an emphasis on thoughtfully creating a small collection of classic clothes that can be worn interchangeably, women can have a versatile wardrobe suitable for any occasion. A perfectly fitted shirt is almost always an integral part of the capsule.

A simple white shirt is easy to find, but what about those who want a different color? Or a fabric with the right thickness and weight for different climates? Or something that suits a woman’s particular body type and, last but not least, a style that matches the rest of her capsule?

Macella was recently launched to give women this perfectly fitted shirt for their capsule wardrobe and is the epitome of slow fashion. It requires a woman to take the time to think about what she really wants. Macella then takes the time to create a garment that meets those exact specifications, leading to a garment that is well loved and that will last.

To order a Macella shirt, you start by selecting your fabric – choose from hundreds of different fabrics, with a wide range of colors and weights to fit perfectly into any capsule wardrobe. Macella also offers a wide range of vivid patterns, stripes and checks for a distinctive look.

Then you can customize the look of the shirt, collar and cuff styles to your choice of monogram. Last but not least, you choose your preferred size and fit level – fitted, natural or relaxed.

The result is a perfectly fitted shirt that is as individual as the woman who wears it.

Macella is founded and run by a woman – Viveka Mansukhani, who has 15 years of experience in the fashion industry and who started Macella after extensive research on how to achieve the perfect fit for the female figure. Macella combines the best of East and West – the cost competitiveness of a Hong Kong production base with the attention to detail and sophistication that women in the United States are accustomed to.

In addition, all Macella fabrics are 100% cotton for maximum comfort and breathability. “Pure cotton is the only solution for shirts,” said Viveka. “Fast fashion tends to use synthetic fabrics such as polyester, which release microfibers into the environment with every wash, damaging our ecosystem and harming marine life.”

Macella shirts start at US $ 65 with no additional charge for monograms or pearl buttons.

For more information, visit or contact Viveka Mansukhani

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