Bordeaux Boots Sponsor Winamax jersey for Mocking Team on Twitter
Posted: January 18, 2022, 3:10 a.m.
Last update on: January 18, 2022, 03:26h.
French football team Girondins de Bordeaux have parted ways with shirt sponsor, online poker and sports betting company Winamax, just six months into the deal.
It seems that Winamax and the top brass at Bordeaux have differing ideas on what role a sponsor should play in a football business partnership. For the former, nothing was sacred, while the latter did not want to be mocked mercilessly on Twitter at every opportunity.
In a statement this week, Bordeaux said it had opted to replace the French operator with its own charitable foundation, Coeur Marine et Blanc. Some of Winamax’s posts on social media “go against the spirit of the partnership,” the team says.
Perhaps the straw that broke the camel’s back was Winamax’s answer to one of those annoying, viral questions that pop up on social media. He asked respondents to tell “a sad story in just three words”.
“Girondins de Bordeaux,” replied the operator.
To be fair to Winamax’s social networks, no one in the world of football is immune to their pamphlet. This includes sacred cows like Lionel Messi and Kylian Mbappe.
Meanwhile, Bordeaux have hardly ignited French football this season. The team currently languishes penultimate in Ligue 1, with three wins from 20 matches, and boasts the worst defense in the league.
Still, there’s no need to rub it or include Bordeaux’s 6-0 loss to Rennes on Sunday as part of his Australian Open update. This is because the result looked more like the first set of a tennis match than a football score. Or to congratulate the team 20 hours later for not having conceded a goal in 20 hours.
Winamax was unrepentant after Bordeaux tore up the deal. On the contrary, the snark intensified.
We’ve been looking for a good defense for an hour, but like the Girondins, we can’t find it ”, quips the operator on Twitter.
“Maybe the sponsor wasn’t the problem…” he added after the 6-0 loss.
Stone cold. But is the Bordeaux-Winamax agreement the most unfortunate football-gaming association of all time?
It’s not even close.
Deal from Hell
This prize is awarded to the four agreements signed by the Russian betting company 1XBET with elite football clubs Chelsea, Liverpool, Barcelona and Spurs in 2009.
The ink was still wet when the company was exposed for offering online cockfighting in some jurisdictions, promoting a porn-themed casino, offering children’s sports betting and, ironically, , being one of the world’s largest advertisers on hacking sites that illegally streamed EPL. soccer matches.
Shortly after, the UK Gambling Commission wrote to the three EPL teams informing them that they risked prosecution and multi-million pound fines unless they abandoned the deal, as 1XBET was not licensed to operate in the UK.